C'est vendredi

The Chinatown effect on 20 western iconic brands

Partager

Facebook
Twitter
Suivre par E-mail
SOCIALICON

3c77fe56aeee9efdec2d3205ddf400c8 C’est vendredi ! The designer Mehmet Gozetlik released a wonderful work on iconic brands, translated in chinese and projected in neon lights. A pure WOW chinatown effect.

9f5c20673bdeed6671693048c8e73aa0

1ba58cf60f014d0ebb41ce0e93a82012

4b1bdfda3a8796dfe2883dfd10099844 9b349dd2f51d4451ef1584b017b07dc9  28a6c0bafb66ca518d52da68443df109-1 36be0cd5719b3ccd311ea04237a7470b 51e2f8e54467c27a927194d368dc3961 077c99c92198cdbf7e6650786fda5fdc 81a4edea5925b16716b9a3b5ee02bffa-1  11050bcf0f2474902f3c47685ce4272d c6cb232ac262204b9ae06b7dbc35d17b e1e253aa6c2cc68b09176535c94d7f0e ff5eb3ab17ec5d06caa5f650f030cf86
Quotes on Behance : »Chinatown is a Chinese translation of the trademarks in a graphical way.It’s a carefully arranged series of artworks showcasing 20 well-known western brand logos with maintained visual and narrative continuity.

It uses basic words for translation, such as “Caramel Macchiato” for “Starbucks” in order to maintain the visual continuity. By arranging the words this way, ‘Chinatown’ pushes viewers to ask themselves
what it means to see, hear, and become fully aware. ‘Chinatown’ also demonstrates our strangeness
to 1.35 billion people in the world, when you can’t read Chinese.

Conception: Mehmet Gözetlik
Producer: Handan Akbudak
Neon Sign Maker: Asım Doğan
Director of Photography: Emre Başak
Assistant Camera: Doğukan Hendem
Editor: Süleyman Yılmaz
Music: « Les Métamorphoses du Vide » by Chapelier Fou.

Special Thanks: Antrepo Istanbul, Ateş Neon,
Awesome Broduction, Eyestorm Artica Worldwide Ltd
© 2012-2014 Mehmet Gözetlik »

1 commentaire

  1. John

    Le lien pour Mehmet :
    https://www.behance.net/mgozetlik

    ;)

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée. Les champs obligatoires sont indiqués avec *

More reads