C’est vendredi ! The designer Mehmet Gozetlik released a wonderful work on iconic brands, translated in chinese and projected in neon lights. A pure WOW chinatown effect.
Quotes on Behance : »Chinatown is a Chinese translation of the trademarks in a graphical way.It’s a carefully arranged series of artworks showcasing 20 well-known western brand logos with maintained visual and narrative continuity.
to 1.35 billion people in the world, when you can’t read Chinese.
Conception: Mehmet Gözetlik
Neon Sign Maker: Asım Doğan
Director of Photography: Emre Başak
Assistant Camera: Doğukan Hendem
Editor: Süleyman Yılmaz
Music: « Les Métamorphoses du Vide » by Chapelier Fou.
Special Thanks: Antrepo Istanbul, Ateş Neon,
Awesome Broduction, Eyestorm Artica Worldwide Ltd