Un lifting en capitales et en flat design par l’équipe interne et Interbrand pour le leader américain des télécommunications. “As the AT&T business expands in new directions, their visual identity needed to evolve to flourish in new markets and environments. Interbrand has been working with the internal brand identity team at AT&T to update their core visual assets — including a new logo and color palette — providing flexibility for the brand to connect with an increasingly diverse audience across mobility, entertainment and business solutions. Together, we’re creating a brand optimized for an always-moving and mobile-first world, and this is just the foundation of many exciting updates” selon D Crescenzi, directeur du seign d’Interbrand New York.
