Voici un tour d’horizon de 100 nouveaux logos parus en 2015 ainsi que le nom de leur agence de design grâce au blog Branding source.
Internet
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Google Created by: In-house Launched: September 1, 2015 |
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Alphabet Launched: August 2015 |
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Spotify |
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Medium |
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Dailymotion Created by: venturethree |
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MapQuest Created by: Futurebrand |
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Microsoft Edge |
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Opera Created by: Anti Revealed: September 22, 2015 Launched: September 22, 2015 |
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Panda Security Created by: Saffron Brand Consultants |
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Episerver Created by: Essen International |
Technologies
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Hewlett Packard Enterprise Created by: Siegel+Gale Revealed: April 15, 2015 |
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Logitech Created by: DesignStudio Launched: July 8, 2015 |
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Seagate Created by: Goodby Silverstein & Partners Revealed: January 4, 2014 |
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Lexmark Revealed: April 7, 2015 Launched: April 7, 2015 |
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BQ Created by: Saffron Brand Consultants |
Telecom
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Verizon Created by: Michael Bierut, Pentagram Revealed: September 2, 2015 |
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Eir Created by: Moving Brands Launched: September 16, 2015 |
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Tuenti Created by: Saffron Brand Consultants |
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Salt Created by: Prophet |
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Blau Created by: Lambie-Nairn |
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Rogers Created by: Lippincott |
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DNA Created by: Hasan & Partners |
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Nar Created by: Landor Associates Launched: April 6, 2015 |
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Singtel Launched: January 21, 2015 |
Media
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Turner Broadcasting Created by: Troika |
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Alma Media Created by: Grow |
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Channel 4 Launched: September 29, 2015 |
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Ren-TV |
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Één Revealed: August 16, 2015 |
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Canvas Created by: Why Not Associates |
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Spike Created by: Blue Marlin Revealed: March 3, 3015 |
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Eurosport Created by: Angus Hyland, Pentagram Launched: November 13, 2015 |
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TBS |
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TV Land Launched: June 23, 2015 |
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Foxtel Arts Created by: Ink Project |
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Ketnet Created by: Eugene and Louise Launched: August 31, 2015 |
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ABC Kids Created by: Hulsbosch |
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Family Jr Created by: Roger Revealed: August 20, 2015 |
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Now TV Created by: venturethree |
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Freeview Created by: DixonBaxi Revealed: February 12, 2015 |
Sport
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Tokyo 2020 Created by: Kenjiro Sano, Mr Design Launched: July 24, 2015 |
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United Soccer League |
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French National Olympic Committee |
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Team Romania Created by: Brandient |
Finance
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Insurance Australia Group Created by: Landor Associates Launched: November 12, 2015 |
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BPER Banca Created by: Interbrand Launched: April 2015 |
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TransUnion Created by: Avenue |
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Degroof Petercam Created by: Base Design Launched: October 1, 2015 |
Transports
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LATAM Created by: Interbrand Revealed: August 6, 2015 |
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Alitalia Created by: Landor Associates Revealed: June 4, 2015 Launched: June 4, 2015 |
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Transavia Created by: Studio Dumbar |
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Wizz Created by: Futurebrand Launched: May 19, 2015 |
Tourisme
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Best Western Revealed: September 29, 2015 |
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AccorHotels Created by: W&Cie Launched: June 3, 2015 |
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Hyatt Centric Created by: Lippincott Revealed: January 27, 2015 |
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Nuo Hotels Created by: Landor Associates |
Grandes entreprises
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Merck KGaA Created by: Futurebrand Launched: October 15, 2015 |
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Electrolux Created by: Prophet Revealed: January 14, 2015 Launched: January 14, 2015 |
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ThyssenKrupp |
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Pitney Bowes Created by: Futurebrand Revealed: January 14, 2015 |
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Kärcher Created by: MetaDesign |
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Engie Created by: Carré Noir Revealed: April 24, 2015 Launched: April 24, 2015 |
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Heidelberger Druckmaschinen Created by: Peter Schmidt Group |
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DPD Created by: Lippincott |
Alimentaire
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Ruffles |
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Brasseries Kronenbourg Created by: Carré Noir Revealed: April 1, 2015 |
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Coors Light Created by: Turner Duckworth |
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Bernard Matthews Created by: Brandopus |
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Jacob’s Biscuits Created by: JKR |
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Greene King IPA Created by: Ziggurat Brands |
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Savencia Created by: W&Cie Revealed: March 16, 2016 |
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Mer Created by: Elmwood |
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Appelsientje Created by: Design Bridge Launched: November 2015 |
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Berrywhite Created by: Jones Knowles Ritchie Revealed: 2014 Launched: January 2015 |
Culture
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Basement Theatre Created by: Studio Alexander |
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Helsinki Philharmonic Orchestra Created by: Bond |
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Opera Saint-Étienne Created by: Graphéine |
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Atlantic Theater Company Created by: Paula Scher, Pentagram |
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Staatsoper Hamburg |
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Minneapolis Institute of Art Created by: Emily Oberman and Michael Bierut, Pentagram |
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Museum of Contemporary Art Chicago |
Education
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The New School Created by: Paula Scher, Pentagram |
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University for the Creative Arts Created by: Spin |
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Karel de Grote Hogeschool Created by: Branding Today |
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Linköping University Created by: Furniture Launched: May 20, 2015 |
Autres
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Television Centre Created by: Prophet |
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Mighty Created by: Red Antler Launched: September 16, 2015 |
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Innovation Norway Created by: Bleed Revealed: May 2015 |
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Ordnance Survey Created by: Other London |
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Leafs by Snoop Created by: Emily Oberman, Pentagram |
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Designtorget Created by: Kurppa Hosk |
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Change Healthcare Created by: Prophet |
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Sharing Economy UK Created by: Supple Studio |
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Meatpacking District Created by: Base Design |
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Lendinvest Created by: DesignStudio |
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Radius Created by: Kontrapunkt Revealed: November 2015 |
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Charleroi Created by: Pam et Jenny |
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Hungarian Civil Liberties Union Created by: Hitka Viktória |
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Din Offentlige Transport Created by: Kontrapunkt |
Autres
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Hillary for America Created by: Michael Bierut, Pentagram Revealed: April 12, 2015 |
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FDP Revealed: January 6, 2015 |
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Mini Created by: Bleed Revealed: June 24, 2015 |
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Renault |
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The National Lottery Created by: Wolff Olins |
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Meals on Wheels America Created by: Duffy & Partners |
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Great Western Railway Created by: John Rushworth, Pentagram Launched: September 2015 |
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Dallas/Fort Worth International Airport Created by: Interbrand |
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Quick Created by: Carré Noir Revealed: January 5, 2015 |
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IHOP Created by: Tilt Revealed: June 1, 2015 |
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Dr. Reddy’s Created by: Wolff Olins Launched: July 1, 2015 |
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Peabody Awards Created by: loyalkaspar |
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Victoria Created by: Designworks |
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Armani Exchange |
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Turo Created by: DesignStudio |
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Otto Created by: ErlerSkibbeTönsmann Launched: March 2, 2015 |
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Circle K Revealed: September 22, 2015 |
J’en compte à peine une vingtaine sont résolument modernes.
Il est navrant de constater que la plupart des grands groupes refusent obstinément de s’émanciper et de faire preuve d’audace.
On peut ainsi entrevoir leur stratégie globale :
Le refus de prendre des risques.
Stagner est sans doute plus rentable qu’évoluer mais a long terme ils en paieront le prix ! Certains l’ont compris d’autres non.
Triste époque.