Ils sont concurrents, le roumain Stefan Asfati les a réuni au cœur de leur identité, au sein de leur logo. Ainsi le logo de Mc Donald est composé des logos de Burger King et vice versa. Les slogans sont également inversés, la distorsion sémantique est assez inatendue. Beau boulot. Voir ceux réalisés avec les logos MAC et WINDOWS, les logos CANON et NIKON etc.
Témoignage de Stefan Asfati au sujet de son projet de logos sur son site : « There have always existed disputes among the competing parties, divergent opinions, while the fans of each brand were convinced that theirs was the best product. Last, but not least, the rivals have even conducted ad campaigns against the competing brands. This project mostly approaches the visual « conversations » between the company logos and the ways that they influence each other, hence the name of the project, Brandversations. It is a parallel between the modern and the old, some of the slogans dating back to the 40s and 50s.
I have switched the slogans of the brands amongst themselves, the goal of this being to give them further meaning and to create a sort of a confusion. It is surprising how logos can influence other logos. The truth is that each pair of rivals has something in common, that something which has helped them to build one identity upon the other, this way becoming the biggest brands. »
